Found two TV ad's with Morpheus (Laurence Fishburne) for the Super Bowl.
"The K900 is Kia's first true luxury car, and will start at $50,000. That makes it the most expensive car from the Korean company, but still more affordable than its competition from brands like Mercedes and BMW.
The Morpheus ad's "The Matrix" reference will be symbolic of an attempt to drastically change consumers' perceptions of the brand, which is usually associated with affordability."